1.Inventory and Order Management
(1) What is Amazon inventory and order management?
Inventory management refers to the process that inventory goes through from purchase to shipment to Amazon operation center, and then orders are delivered through Amazon logistics. The correct inventory processing strategy is used to ensure that the inventory is proportional to the sales trend. In addition, Amazon Logistics will also provide inventory optimization suggestions for sellers based on redundant inventory, sales rate, Amazon inventory without information on sale, and inventory with information on inventory. To reduce the occurrence of FBA out of stock.
(2) Inventory management is critical to the successful operation of Amazon’s business. How can sellers better manage their inventory?
1) Use Amazon inventory management software. Amazon’s background is a free inventory management tool for sellers. The seller can view the inventory data through this tool to understand the general demand of the product over a period of time, determine whether to continue replenishment and how much to replenish, and avoid causing inventory redundancy.
2) Replenish goods in time through orders. The seller needs to pay attention to the product order quantity, and judge whether the inventory of the product is short in the future by the product order quantity, and whether the product needs to be replenished in time, to ensure that the inventory quantity is proportional to the sales trend, which can also reduce the occurrence of FBA shortage.
3) Replenish timely from a seasonal perspective. Some products have seasonal sales advantages, that is, the sales volume in a certain season rises sharply, and the sales volume in a certain season is flat, or even not much. Therefore, the seller needs to focus on them to do a good job in inventory management according to the sales trend.
2.Promotion
(1) Increase store sales through promotional activities
Sales volume is an important reason to improve the ranking of LISITNG. Therefore, in order to increase the sales of products in the store, Amazon sellers will promote to achieve this goal.
(2) What are the main promotional activities of Amazon?
1) PRIME DAY, Amazon Member Day. This is a global shopping activity to celebrate the anniversary of Amazon. The promotion time of each site is different, but the common point is that the discount is the largest.
2) Product discounts or free gifts. To achieve the purpose of promotion, you can discount or buy A products for free. It can not only increase the sales of this product, but also drive the sales of other products in the store.
3) Black Friday. It is the last Thursday after November, the second day of Thanksgiving. The discount of Black Five is very strong, especially for the sales of European sellers. Therefore, at this marketing node, many sellers will use this wave of traffic to promote their products in order to obtain more sales. In addition, there are promotions such as Back to school and online Monday. Sellers can follow these promotions in real time and seize the opportunity to provide product sales.
3.Product Information
(1) Optimization of commodity information
The accurate performance of the product page allows customers to find and buy products that meet their needs more quickly.
(2) How to optimize product information so that consumers can quickly find products?
1) Title. The product title should not only be easy to understand but also focus on the core of the product, so as to directly provide consumers with useful search information.
2) Selling point and description. The selling point and description of the commodity shall describe the size, characteristics, functions and uses of the commodity. In order to enable customers to quickly obtain product information, the selling point and description shall be clear, concise and accurate.
3) Product pictures. Most customers prefer to get the key information of goods from pictures, so pictures are also one of the most important elements of goods information. In order to give buyers a better impression to a certain extent, the product pictures must give customers a kind of heartfelt experience as much as possible. When buyers get more information from pictures, they are more likely to have a desire to buy.