Inventory and Order Management

Inventory management is critical to the successful operation of Amazon’s business. How can sellers better manage their inventory?

1) Use Amazon inventory management software. Amazon’s background is a free inventory management tool for sellers. The seller can view the inventory data through this tool to understand the general demand of the product over a period of time, determine whether to continue replenishment and how much to replenish, and avoid causing inventory redundancy.

2) Replenish goods in time through orders. The seller needs to pay attention to the product order quantity, and judge whether the inventory of the product is short in the future by the product order quantity, and whether the product needs to be replenished in time, to ensure that the inventory quantity is proportional to the sales trend, which can also reduce the occurrence of FBA shortage.

3) Replenish timely from a seasonal perspective. Some products have seasonal sales advantages, that is, the sales volume in a certain season rises sharply, and the sales volume in a certain season is flat, or even not much. Therefore, the seller needs to focus on them to do a good job in inventory management according to the sales trend.

Promotion

 What are the main promotional activities of Amazon?

1) PRIME DAY, Amazon Member Day. This is a global shopping activity to celebrate the anniversary of Amazon. The promotion time of each site is different, but the common point is that the discount is the largest.

2) Product discounts or free gifts. To achieve the purpose of promotion, you can discount or buy A products for free. It can not only increase the sales of this product, but also drive the sales of other products in the store.

3) Black Friday. It is the last Thursday after November, the second day of Thanksgiving. The discount of Black Five is very strong, especially for the sales of European sellers. Therefore, at this marketing node, many sellers will use this wave of traffic to promote their products in order to obtain more sales. In addition, there are promotions such as Back to school and online Monday. Sellers can follow these promotions in real time and seize the opportunity to provide product sales.

Product Information

How to optimize product information so that consumers can quickly find products?

1) Title. The product title should not only be easy to understand but also focus on the core of the product, so as to directly provide consumers with useful search information.

2) Selling point and description. The selling point and description of the commodity shall describe the size, characteristics, functions and uses of the commodity. In order to enable customers to quickly obtain product information, the selling point and description shall be clear, concise and accurate.

3) Product pictures. Most customers prefer to get the key information of goods from pictures, so pictures are also one of the most important elements of goods information. In order to give buyers a better impression to a certain extent, the product pictures must give customers a kind of heartfelt experience as much as possible. When buyers get more information from pictures, they are more likely to have a desire to buy.

Brand Analytics

Brand Analytics is an exclusive, data-driven tool offered by Amazon to sellers and vendors enrolled in its Brand Registry program. It provides invaluable insights directly from the Amazon marketplace, empowering brand owners to make strategic, informed decisions.

Brand Analytics delivers key reports on customer behavior and market trends, including:

Amazon Search Terms: Discover the most popular search queries customers use to find products in your category, along with their click and conversion rates. This allows you to optimize your listings and advertising strategies.

Market Basket Analysis: Understand which products customers frequently purchase together with your own, revealing opportunities for bundling and cross-promotion.

Item Comparison & Alternate Purchase Behavior: See which competing products customers view alongside yours and which items they ultimately buy instead. This provides direct competitive intelligence.

By leveraging these insights, brands can enhance their marketing efforts, refine product portfolios, and ultimately drive growth and customer loyalty on the Amazon platform.

Amazon Business Product Catalog

Amazon Business Product Catalog is a specialized section of Amazon dedicated to the needs of business and institutional customers. It features millions of products specifically curated for business purchasing, ranging from office supplies and IT equipment to industrial tools and janitorial supplies.

A key feature of the Business Catalog is the inclusion of business-only pricing and quantity discounts. Sellers can set tiered pricing, allowing them to offer competitive rates for bulk purchases, which are essential for attracting corporate and institutional buyers. Furthermore, the catalog supports enhanced product information crucial for B2B transactions, such as UNSPSC codes, manufacturer part numbers, and product certifications. This streamlines the procurement process for business customers who often require this data for integration with their internal systems and compliance checks.

For sellers, listing products in the Business Catalog provides direct access to a vast network of verified business buyers, including small businesses, large enterprises, schools, and government organizations. It is an essential tool for any brand looking to establish and grow its B2B presence on Amazon.